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Though AdRoll is best known for its retargeting technologies for buyer promoting, it’s been making out a set of B2B internet marketing technological know-how under its RollWorks enterprise unit, which launched earlier this yr.
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Asked why Growlabs was an pleasing acquisition concentrate on, CEO Toby Gabriner (who joined AdRoll very last yr) informed me via electronic mail that equally quantity and high quality of data is crucial for setting up an account-dependent marketing and advertising plan.
“With The mix on the Growlabs and AdRoll Group id graphs, our RollWorks division will supply our customers use of among the largest impartial B2B identity graphs on the earth.”
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